Wednesday, January 25, 2012

Does Audi (or VW) have their own financing where they offer special rates on all their vehicles, new and used?

I got a great rate through BMW financing on a used '03.....3.9% apr last year. I was hoping Audi did the same.Does Audi (or VW) have their own financing where they offer special rates on all their vehicles, new and used?Audi has their own financing, but I believe it is backed by a major bank. Audi doesn't market the Certified Pre Owned as well as BMW. Audi does off special rates and lease terms for new and used Audis, but very few people know about it. BMW on the other hand is so well advertised that if you're in the market for an entry level sedan, look no further than a CPO BMW 3 series with a special 3.9% rate for up to 60 months!



Audi doesn't understand the US market very well and the proof is that they make a car that fits the average driver much better than a BMW (sorry, but this is true for most of the US), but BMW firmly outsells Audi. Audi's Quattro all wheel drive system is better than a rear wheel drive BMW or a BMW X all wheel drive. Since most of the US has pretty inclimate weather, the Quattro is the drivetrain of choice, but Audi doesn't know what to do with it, so they sell, but not as well as BMW.



Remember back in the 80's, when the Audi 5000 would jump into drive and run people over? BMW also had the same problem, but they paid off the few claims they had and went on with normal business (like a smart auto manufacturer should). Audi was too proud and thought they could fight the few cases, as well as fight the media. Of course they lost and almost went under. People lost confidence in the Audi name and sales plummeted. Even today, BMW is the favorite and Audi is considered a runner up. Tear both down to what their function is and Audi outperfoms BMW as a whole. The public just doesn't see it.



Greg

No comments:

Post a Comment